La Llotja is the professional place where FiraTàrrega materializes as a place to meet, debate, exchange and transact; in short, as a true international performing arts market. The fair pavillion, with exhibition stands, enable performing arts agents to present their projects. Annually, the Fair certifies an average of 800 professionals registered to more than 300 national and international performing arts organizations. There are also activities such as seminars or meetings between professionals that complement the artistic offer.
Thanks to a specific contribution from COFAE, la Fira features the presence of The Angels, a group of facilitators whose objective is to help programmers who are getting registered for the first time to participate in the dynamics of the event and to make contact with other registered professionals.