FiraTàrrega. Teatre al carrer

Module 3

Policies, Communication and Production for Street Arts

Theoretical module

Work will center on the specificity of the process of producing a street art performance: from production design to the public presentation.

Aspects of discussion will include administrative and legal management, knowledge of potential markets, communication or different cultural policies in the sector, both in this country and internationally.

Subjects

  • Cultural Policy (8h). Lluís Bonet

The analysis of cultural policy is essential to understanding the contemporary development of street arts. As societies have become more democratic, governments have moved from controlling (or prohibiting) suspicious manifestations toward promoting their development. A comparative analysis of different cultural policy models will help us understand the objectives and instruments for intervention used in paradigmatic developed countries, in order to put the Catalan and Spanish reality into context. In addition, delving into forms of design, negotiation, management and evaluation of public policies, as well as the interplay of actors that come together in it, will be of great interest in situating the administration's actions based on experience and practical cases.

  • Communication and the Markets for Street Arts (8h).

Cultural companies have a wide range of communication tools. This course will develop synergy among artistic practices, economic realities, traditional media and electronic media nationally and internationally. Moreover, there will be a mapping of the main European markets for street arts.

  • Legal Aspects and Security (4h). Jordi Planas

What is an integrated security system and how can we implement one in street arts? How can we identify and manage risks given growing security demands? What are the main risks associated with the safety of workers and audience members? Which legal framework do we need to understand? What does insurance cover? Is there a conflict between security and creative freedom? This course will deal with all of these ideas, providing a broad yet concise vision of security in street arts. In addition, it will present the principal tools and resources that need to be understood in a complex and changeable sector that correlates legality, public space and security.

  • Digital positioning (8h). Pepe Zapata

Presence, interaction, communication and digital return are key elements of our profession. Thus, the management of our digital art projects or our own profiles as creators, will not only enable us to reach our community but will also allow us to analyse the profiles and typologies to sharpen our communication strategies. This course will consist of a conceptual introduction to the digital presence specifically in the cultural field; it will present the main digital spaces in the field of websites and social networks; and finally present the main analysis tools from our digital communities.

  • Organisation and design of projects III (8h). Àngel Mestres

  • Open session (1,5h)

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